What if  you could eliminate the marketing guesswork...and turn your business into a predictable revenue machine?
Get a proven framework to build a consistently profitable business 
— and never waste money on marketing again.
I N T R O D U C I N G  T H E
An intensive 12-week training & implementation program by master business consultant Estie Rand showing you how to align the 3 core elements of your business — branding, marketing, and selling — to create a business marketing strategy that reliably generates sales, every time


Does this sound familiar?
“My marketing works. Sometimes. 
Except when it doesn’t.
I’m tired of expensive experiments...and throwing money down the drain.”
YOU ARE HERE:  
Good Business
1. Got clients. But most are happy accidents 
2. Plods along month to month and hits growth targets — occasionally 
3. Feels like a never-ending cycle of hustle, hustle, hustle — with no slowdown in sight 

YOU WANT TO BE HERE:  
Outstanding Business
1. Enjoys a steady stream of high-paying clients who come again and again, bringing all their friends with 
2. Speeds past the competition, consistently meeting — and surpassing — quarterly goals 
3.Yields steady and stable results, allowing you to breathe — and enjoy your life
YOU ARE HERE:  
Good Business
1. Got clients. But most are happy accidents 
2. Plods along month to month and hits growth targets — occasionally 
3. Feels like a never-ending cycle of hustle, hustle, hustle — with no slowdown in sight 

YOU WANT TO BE HERE:  
Outstanding Business
1. Enjoys a steady stream of high-paying clients who come again and again, bringing all their friends with 
2. Speeds past the competition, consistently meeting — and surpassing — quarterly goals 
3.Yields steady and stable results, allowing you to breathe — and enjoy your life
YOU ARE HERE:  
Good Business
  • Got clients. But most are happy accidents
  • Plods along month to month and hits growth targets — occasionally 
  • Feels like a never-ending cycle of hustle, hustle, hustle — with no slowdown in sight 
YOU WANT TO BE HERE:  
Outstanding Business
  • Enjoys a steady stream of high-paying clients who come again and again, bringing all their friends with
  • Speeds past the competition, consistently meeting — and surpassing — quarterly goals
  • Yields steady and stable results, allowing you to breathe — and enjoy your life
So how do you get there?
The Wise Ones answer: “Marketing.”
If you:
send the right message
spend on the right channels
invest in the right talent
you'll get there.
And so...you market.
...even though you’re uncomfortable
“I don’t wanna spend all day on social media”
“I hate making cold calls”
  “I’m really not a salesperson”
  “It’s awkward to ask for referrals”
...even though it's expensive $$$$
$3,000 for a logo package
$2,000 on SEO strategy
$4,000 on Facebook ads
$9,000 on a flashy website
More $ and more $$ and more $$$ for LinkedIn marketing, podcast bookings, email copywriting...
......even though nothing's working.

Thousands of dollars and hours later...
You’re still not getting
- the clients you want.
- the volume you want.
- the revenue you want.
FRUST.RAT.ING.
But here’s the thing: 
You’re not a quitter.
You’re willing to work hard.
YOU JUST WANT TO KNOW YOUR TIME (AND MONEY) WILL PAY OFF.
“If this didn’t work, how do I know what will? 
Do I keep throwing marketing spaghetti at the wall until something (maybe?) sticks?”
W H Y

 does marketing have to be so HARD?

Why does every campaign, ad, social media blitz feel like a struggle?

You’re ready to invest and put in the effort, but you have no idea what to believe anymore.
You are so ready for SOMETHING ELSE.
You are so ready for …
  A steady, reliable income that doesn’t mean more hours 
 A steady, reliable lead stream that actually converts
 A steady, reliable business that doesn’t need constant “rebrands” to keep growing.

You are ready for …
A steady, reliable marketing system that takes you from “maybe-this-will-work???” to “YES-I-GOT-THIS.”
A replicable and repeatable framework that doesn’t involve hiring a $500/hr marketing consultant every few weeks.
Does that even exist?
Absolutely.
But here’s the thing. 
The fact that you haven’t seen predictable success until now — 
It’s not because you’re not smart, savvy, or strategic enough.

(You totally are. You’re a rockstar. 💥)
NONE of this is your fault...and here’s why:
Marketing is COMPLICATED.
Marketing is a science and a skill. There’s a method to the madness — and it’s not the kind you just know intuitively. 

You may be extraordinarily talented and skilled in your field. But if you never learned marketing — in a clear, methodical way — how should you be expected to just KNOW it?

And before you read a zillion blogs about the zillion tactics available out there, you need to understand the fundamentals of business & marketing strategy

Because the most “proven” tactic Will. Not. Work. without a sound strategy based on YOUR unique business. 

Every marketing dollar you invest should come back to you as $10 worth of clients. 
At least.
So what’s the secret? 

Why do some businesses consistently succeed...while others play the (expensive) marketing game?

Here’s the cold, hard truth, my friends:

There’s more to “marketing” than just… marketing. 

TRUTH BOMB COMING IN 1…...2…….3……

Every profitable business on Earth has three core elements in place — and working perfectly in sync:

BRANDING

Who are you? What do you stand for? Why are you different?

MARKETING

What is your offer? What is the price? Does your message speak to me?

SELLING

Are you sure we’re a match? Can you convince me? How do you close the deal? 

BRANDING

Who are you? What do you stand for? Why are you different?

MARKETING

What is your offer? What is the price? Does your message speak to me?

SELLING

Are you sure we’re a match? Can you convince me? How do you close the deal? 
If you don’t clarify + develop each of these elements — then align all three — EVERY tactic you try will underperform, underperform, then fail.

Every single one. 
Every single time. 

Sounds harsh?

It is. 

But it’s true.

I’m gonna say it again because it’s important:

If you want a profitable business, you need your branding, marketing, and sales in place. 


If you want a profitable business, you need your branding, marketing, and sales in place. 

Because I can guarantee you this: 
If you’re struggling to hit your monthly goals, it’s because one of these is out of whack.
They’re a package deal. 
All for one or none for all. 
The BMS factor is the #1 difference between stable businesses...and unsteady ones.

Most businesses 

predictably profitable businesses

If you want a profitable business, you need your branding, marketing, and sales in place. 

Give me some examples Estie. What does it look like when branding, marketing, and sales are not aligned?”
I’m glad you asked. 😁
  • You can have a $5000 logo and a broadcast yourself all over social media, but if you can’t sell your service to a lead, they will disappear. 
  • You can shout from the rooftops until prospects are convinced to sign on, but if your message doesn’t reflect your brand, they won’t come back. 
If your brand, marketing, and sales don’t work together, your business will continue to yo-yo. 

Ten sales calls a day. Or none at all. 

Feast or famine. 
Exhausted — or more exhausted. 

THE GOOD NEWS:
Once you understand how to brand, market, and sell your business, building it up will be easy, clear, and fun.
YES, I DID JUST SAY FUN. 🙈
Because when you’ve got the BMS factor in place, your marketing actually WORKS.

When you have a strong BMS foundation, you can actually turn your business into a predictable ATM  machine.

An intensive 12-week training & implementation program by master business consultant Estie Rand showing you how to align the 3 core elements of your business — branding, marketing, and selling — to create a business marketing strategy that reliably generates sales, every time
The BMS Incubator is the only comprehensive program that shows you how to integrate branding, marketing, and sales.
FINALLY! Understand:
 How the three work
 How they work together
 How they work together for your business. 

Because when you master the BMS framework, your business grows organically and reliably, year after year — and you never waste money on marketing again.

WHAT YOU GET IN THE BMS INCUBATOR:
  • 12 truth-bomb-packed modules that cover everything you need to take your marketing from novice to genius, which you can start implementing as soon as the first class ends 
  • ​Interactive workbooks for each module, with both a print and digital version so you can download (and implement) them time and again 
  • ​12 weekly burning-question-calls where you can ask any — any! — question you have about marketing, BMS, or how it applies to your business 
  • A widely-recognized graduation badge that will let others know — and reaffirm for yourself — that you have what it takes to build profitable business

Wondering what exactly you’ll learn? 
Here’s the play by play. 

Phase 1: Branding
We kick off by going straight into target, get your ideal clients and find the best 2am problem you can solve. Then transition to branding work and finding the unique aspect of your business that stands out among the competition, globally, setting the foundation for everything that comes afterwards. And identifying the ideal target audience and the 2am problem you can solve for them.

WEEK 1:  Target Avatar definition and 2:AM problem 
WEEK 2:  Core brand, Anchoring your STAND OUT feature & set your core.
WEEK 3:  Invisible Branding Elements (IBE) including archetype, story, trust (usp) and ideals
WEEK 4:  Visible Branding Elements (VBE) Business Name (& tagline) and Graphical Branding (logo & brand guide)

Phase 1: Branding
We kick off by going straight into target, get your ideal clients and find the best 2am problem you can solve. Then transition to branding work and finding the unique aspect of your business that stands out among the competition, globally, setting the foundation for everything that comes afterwards. And identifying the ideal target audience and the 2am problem you can solve for them.

WEEK 1:  Target Avatar definition and 2:AM problem 
WEEK 2:  Core brand, Anchoring your STAND OUT feature & set your core.
WEEK 3:  Invisible Branding Elements (IBE) including archetype, story, trust (usp) and ideals
WEEK 4:  Visible Branding Elements (VBE) Business Name (& tagline) and Graphical Branding (logo & brand guide)

Phase 2: Marketing
Entering phase 2 we define your position in the market as dictated by completing your brand, and ascertain how your marketing can reflect that. We then set your product (service) definition, deep dive on pricing theory, get a clear presence so people can find you (online, in person or in shops) and a FULL review of all promotion options and how to work from your strength so it’s basically free $.

WEEK 5:  Positioning: Competitive analysis to position your USP to your best advantage in the marketplace
WEEK 6:  Product/Price: The best product definition and pricing theory
WEEK 7:  Presence: Website, SEO, Social Media (all web presence) as well as channels for retail
WEEK 8:  Promotion: How to “get out there” most (cost) effectively
Phase 2: Marketing
Entering phase 2 we define your position in the market as dictated by completing your brand, and ascertain how your marketing can reflect that. We then set your product (service) definition, deep dive on pricing theory, get a clear presence so people can find you (online, in person or in shops) and a FULL review of all promotion options and how to work from your strength so it’s basically free $.

WEEK 5:  Positioning: Competitive analysis to position your USP to your best advantage in the marketplace
WEEK 6:  Product/Price: The best product definition and pricing theory
WEEK 7:  Presence: Website, SEO, Social Media (all web presence) as well as channels for retail
WEEK 8:  Promotion: How to “get out there” most (cost) effectively
Phase 3: Sales
Now we start to turn all our hard work into actual cash on hand. We’ll refine your message so it can be clearly broadcast through all channels, teach you how to pitch even if you’re not salesy, and begin to build your marketing ATM machine with processes and flow that you can repeat, reliably, whenever you need.

WEEK 9:  Messaging and verbal pitch, for the non-naturally-salesy
WEEK 10:  Building out your “sales funnel process” to reliably convert
WEEK 11:  Setting up your “stable pyramid base” so that your customers sell for you
WEEK 12:  Wrapping it all up with an RIO calculator and the final strategy and action plan so you know exactly what to do to make it all a reality
Phase 3: Sales
Now we start to turn all our hard work into actual cash on hand. We’ll refine your message so it can be clearly broadcast through all channels, teach you how to pitch even if you’re not salesy, and begin to build your marketing ATM machine with processes and flow that you can repeat, reliably, whenever you need.

WEEK 9:  Messaging and verbal pitch, for the non-naturally-salesy
WEEK 10:  Building out your “sales funnel process” to reliably convert
WEEK 11:  Setting up your “stable pyramid base” so that your customers sell for you
WEEK 12:  Wrapping it all up with an RIO calculator and the final strategy and action plan so you know exactly what to do to make it all a reality
12 modules over 12 weeks
Interactive workbooks to make it practical for YOUR business
12 weeks of support with weekly burning question calls
The complete SYSTEM to build a marketing business plan for your business
BMS INCUBATOR: What's Inside
12 Modules delivered over 12 Weeks
Interactive workbooks to apply the teachings to your business
The complete system to build a marketing business plan for your business
 VALUE $7,000

But wait, there's more!


BONUS: 12 Weeks Support and Q & A
Exclusive live weekly burning questions call with Estie
Private Social Media network (Telegram)
Group support as you go on the journey
Full support from Estie and the Strand Team
 VALUE $25,000
BONUS! Marketing Tactics Vault
Bonus training from Estie on organic social media marketing, email marketing, trade shows and more!
Expert trainings on Facebook ads, Referral marketing, copywriting, Instagram virality…
  VALUE $3,274
BONUS! Ultimate Mrktr Hiring Guide
The best screening test for all marketers
How to tell if you’ll like what your designer will create for you
Understanding the benefits of the various hiring options in the marketplace
The direction and instruction you need to give your marketing hires to make sure your investment pays off
  VALUE $3,274
  BMS INCUBATOR  
$7,000
  12-WEEKS GROUP COACHING
$25,000
  MARKETING TACTICS VAULT
$3,274
  ULTIMATE MRKTR HIRING GUIDE          
$494

TOTAL VALUE $35,768

YOUR PRICE TODAY:

6 PAYMENTS
OF
$597

Discounted one-time payment 
$2997

  BMS INCUBATOR  
$7,000
  12-WEEKS GROUP COACHING
$25,000
  MARKETING TACTICS VAULT
$3,274
  ULTIMATE MRKTR HIRING GUIDE        
$494

TOTAL VALUE $35,768

YOUR PRICE TODAY:

6 PAYMENTS OF
$597

Discounted one-time payment 
$2997

But here’s the thing: 

The BMS Incubator is not about theoretical learning.

(You can buy a bunch of cute $2K courses for that.)

At the end of the BMS incubator, you’ll come out with: 

A complete understanding of the BMS Framework — and exactly how to use it 
Marketing systems you can easily implement — 
either because you’ll do them yourself or because you have the tools to delegate
A business you can scale and grow — 
because your marketing doesn’t cost crazy time or money.

You’ll come out with the tools to run a predictably profitable business — and never waste a penny on marketing again. 

  • Every dollar you invest will come back as ten (or more!). 
  • Every minute you spend will save another. 
  • Every aspect of your business will be built to grow. 
And  g r o w . 

You’ll understand how to brand, market, and sell your business. 

So well, that you’ll be able to implement the framework over and over and over.

And each time, you’ll close your eyes and just breathe, knowing that IT. WILL. WORK. 

KNOWING it’ll get your business
  • A steady stream of clients — the kind you dreamed of working with 
  • Predictable profit — the kind that supports the life you want to live
  • Organic growth — the kind that doesn’t require you to hustle and plan and push and stress All. Week. Long.
Because when you have a proven system, you can catapult from:

[Oh, there’s this idea I want to try] 

TO

[I run a profitable business here] 

Hiiiiiiiii.
Have we met yet?

I’m Estie and I want to change your reality — the one where you keep throwing money (and time. and energy) at the problem, trying to fix a cracked foundation with a bandaid. 
All the fancy logos, expensive rebrands, and never-ending PPC costs won’t help if your branding, marketing, or sales are out of whack. 

After getting my BBA from Baruch College, I’ve spent 15 years helping everyone from solopreneurs to CEOs of 8-figure businesses understand the BMS foundation of BMS so that they can create the business they want. 

 Not the business that controls their lives. 
 Not the business that bleeds money. 
 Not the business that sucks the energy out of every long day. 
I want you to have a business where you can do what you love and earn buckets of money — while still enjoying your family and life.
When I created the BMS Incubator, I had in mind 
YOUR TIME
Everything you’ll learn is practical. I don’t waste your time teaching information you’ll never use. 
YOUR TIME
Everything you’ll learn is practical. I don’t waste your time teaching information you’ll never use. 
YOUR NEEDS
he BMS Incubator is the best — and only — business education you’ll ever need. 
YOUR NEEDS
he BMS Incubator is the best — and only — business education you’ll ever need. 
And your priorities
Everything you’ll learn is actionable from day 1. 
And your priorities
Everything you’ll learn is actionable from day 1. 
Because BMS is not a tactic. It’s not a trend. 
It’s the laser-focused, comprehensive science of marketing — all made to work specifically for service providers like you. It’s the crystal-clear method & systems you need to stop guessing and start profiting, predictably.

After creating the BMS framework — breaking down branding, marketing, and sales so that they’re fun to learn and simple to apply — I traveled the world to share it in nearly every continent. 

The response is unanimous: 

These methods work. 


"Estie Rand is brilliant and full of creative solutions to help small businesses grow (from the core)."
"Before I started this course, I knew I had a good service offering, but I didn't know how to package, price and promote it. Estie walked us through the process of identifying what is unique about our service and how to effectively tell the world about it. She also guided us to think creatively about what our products and services are and how to provide more value to our prospective clients. I found the class on Sales Pitch most effective since sales was definitely my weak spot and I began implementing Estie's advice the very same day of the class. This course has been invaluable to me."

Faige Katz, Career Counselling

 It has given me the clarity and tools I need
"I was ready to rebrand my business and expand, but I lacked a clear roadmap and knowledge of how to go about it. I knew I didn't want to spend the next few months wasting time and money figuring out the best way to go about it.

 So thankful I joined Estie's program. It has given me the clarity and tools I need in a deep and thorough way. I know know what my next steps are and I feel much more confident in this new journey. I highly recommend Marketing Magic to anyone starting or expanding their business. 
Thank you Estie!"

Simcha Reiz, Couture Gowns
The anxiety is lifted!
"If you're ready to grow a business and feel lost or overwhelmed, this course gives you the framework and methodology to create the growth you seek. When you sit and actually do the work, the anxiety is lifted. 

There is a framework to put your thoughts down in an organized, methodical way, that builds on itself, week over week... This course gives you the tools and the real-road guide of what to do to get the results from your business PLUS the methodology can be applied to almost any area of your life where you want to achieve a certain outcome. Great job Estie. Thank you."


Rivky Rogin
"I have an MBA from Columbia University, and I minored in marketing. Estie's program not only covers the fundamentals I learned in business school, it does it better and faster. Estie Rand not only teaches all the elements of marketing, she puts the pieces together, so a student understands the relationships among them."

Franklin Piuck
If you're a business owner or manager and you're concerned about wasting money on marketing, this is the course that you should be taking. 
Estie gave a brilliant course that distills all of the fundamentals of marketing into several very easy to learn, very exciting lessons and worksheets."

Yehuda Greenberg, Marketing Agency
Estie took me from confusion to clarity
"Before taking Estie's program, I was dizzy with information overload. My marketing to-do list was never-ending but I was unsure about how to prioritize and unsure about what would bring the best ROI. 

Estie took me from confusion to clarity. The content is mind-blowing, the charts are brilliantly formatted, and the concepts are structured in a step-by-step, empowering way. She consolidated the knowledge I already had and provided me with a wealth of new content and skills. Now I'm perfectly clear about my next steps and am excited to implement them. Thank you!"

Ruchi Honig
If you want to experience a real pro in action, this is it.

"I heard Estie Rand is the real deal, and that her programs are worthwhile. She walks the walk - you can see how she actually practices what she preaches and it works. 

But much more important, the way she can communicate concepts to the uninitiated in a clear manner and make us consider and think about things was worth as much as the material itself. Not only an expert in many aspects of marketing, but also a masterful teacher. She taught us a lot, and I'm thankful for the experience. "

Nathan Arnstein
"I feel as though this course inspired me to really go after my goals. I learned that staying focused is key to seeing a desired outcome. I also believe Estie instilled a certain confidence in me in the way I present my business to potential clients."

Pessy Miller, Couture Gown Designer
I absolutely feel way more secure in my business.
"I entered Estie's program full of confusion and frustration, over various aspects in my business. It came through as being not only a strategic business implementation plan but a life-altering course of introspection and exploration

The methods, systems and profound clarification molded my business model and plan as a whole entity individual to my uniqueness. The accessibility of the staff and precise guidance by Tami Fank- VIP strategist, definitely enhanced the program in a smooth manner. Estie's combination of sheer genius,total presence, and connection to diverse client's concerns is a true inspiration. 

I graduated with clarity and specific direction. I believe my business will become a greater pleasure to work in as per its detailed organization. I absolutely feel way more secure in my business and grounded as never before. The program, in its broad complexity, as taught by Estie Rand truly allows for business expansion and steady growth. "

Zipora Gordon, Publisher
What time are the classes going to take place?
The cohort begins May 11, 2021 with a LIVE training, given every Tuesday for the 12-weeks of the incubator. There will also be LIVE burning question calls every Thursday, starting May 13th, for all 12- weeks of the program.
How much time do I need to dedicate to get the most out of this course?  
To maximize your investment, you will want to set aside 1-3 hours for each of the 12 weeks. The learning materials are under an hour, the coaching call is 1 hour, we recommend setting aside another 30-60 minutes for completing your homework worksheets and implementing and building your strategy.
Who is this course for?
The materials and strategies in this course are for all small to midsize business owners including those just getting started at turning an idea into money, those with 1-5 years in business who want to be effective in their marketing, and established owners with decades of experience who want to learn the latest marketing techniques and make sure they are hiring the right people to help them.
What if I can't attend the live sessions?
No worries, all coaching sessions are recorded. Even if you are not present, your submitted questions will be answered.
My clients all come from word of mouth. Will this course still help me?  
YES!  Word of mouth is something that can and should be cultivated. We'll focus on that in our Sales module.
What does each session look like?
Sessions take place in a live online classroom, with a video of the instructor and notes on screen. The course is built for both auditory and visual learners.
How do I apply what I learn?
You can ask business specific questions during the course — we will answer those in the private network and during live calls, where we will hot-seat business owners to work out their strategy live. The VIP option includes an additional weekly one-on-one review with our strategists. If you would like more personal attention, the VIP track may be a better option for you.
Will I get the one-on-one attention I need to make what I learn work for me?
Yes, you can ask all your questions during the group coaching and get them answered as they apply to you, as well as get a hot-seat for live guidance.
Can I pay in installments?
Yes, we have a payment plan for those who would like to pay in smaller amounts.

So right now, you have two options:

Turn your business into a money machine...

OR

keep throwing money down the drain. 
Use proven, repeatable formulas to grow your business...

OR

rely on instinct and luck, which run out eventually. 
Spend more time with your family and friends...

OR

hustle, hustle, through another holiday season. 
Watch your business organically grow

OR

continue to doubt if it will make it through the year. 
Right or wrong? 

More or less? 

This or that? 

Enroll in the BMS Incubator for an investment that pays off immediately — in the form of: 

  • strategies that save money and boost sales 
  • PLUS the confidence to pull them off. 

So right now, you have two options:

Turn your business into a money machine...

OR

keep throwing money down the drain. 
Use proven, repeatable formulas to grow your business...

OR

rely on instinct and luck, which run out eventually. 
Spend more time with your family and friends...

OR

hustle, hustle, through another holiday season. 
Watch your business organically grow

OR

continue to doubt if it will make it through the year. 
Right or wrong? 

More or less? 

This or that? 

Enroll in the BMS Incubator for an investment that pays off immediately — in the form of: 

  • strategies that save money and boost sales 
  • PLUS the confidence to pull them off. 
  BMS INCUBATOR  
$7,000
  12-WEEKS GROUP COACHING
$25,000
  MARKETING TACTICS VAULT
$3,274
  ULTIMATE MRKTR HIRING GUIDE          
$494

TOTAL VALUE $35,768

YOUR PRICE TODAY:

6 PAYMENTS
OF
$597

Discounted one-time payment 
$2997

Copyright © 2021 ESTIERAND.COM  All Rights Reserved.